Whether it is through work experience or continuing education, I have broadened my skill set through hands-on experience in the sports and communications industries.
Crisis Communication
Have you read this book yet? If not, then put it at the top of your list. This book, Crisis Ready by Melissa Agnes, is a revelation when it comes to being crisis aware and crisis ready. In addition to continuing my education through relevant books, my advanced coursework has refined my skills in this area. My strengths include statement preparation, plan development and implementation, and press conference experience in delivering statements and fielding external questions.
Sports Marketing
I have extensive work experience in sports marketing and event management. Through working at the collegiate, amateur, and professional levels of sports, I have developed the skills to identify an organization's brand and create a strategy for how to best implement it. My skills also include sponsorship and partner activation and email marketing.
Social Media
In addition to advanced coursework in this discipline, I have also managed social media platforms in the sports and higher education industries. My experience includes content creation in the form of copywriting, image capture and video production. In addition, my role developed the overall strategy for each unique platform and collaborated across departments in the organization to ensure consistent messaging.
Digital Marketing
With extensive work and academic training in digital marketing, I have developed the ability to analyze an organization's digital approach and then use my findings to produce recommendations. These findings are specific and outlined in a comprehensive, actionable plan to gives the organization a strategic path forward.